Morphos / Services
What we do
A website that carries the place, the engineering that keeps it running, and the systems that bring the next guest.
Three things, usually in this order: a website that carries the place properly, the engineering that keeps it running, and the systems that bring the next guest. Most projects start with the first and grow into the other two once the site is live and the numbers are visible.
01 · Design & build
A website designed from the place itself — its light, its pace, its reason for existing — and built to be fast, accessible and indexed. Hand-written front end, real photography, motion used where it earns its place. Delivered with the accounts, the assets and a handover document, so you are never locked in.
02 · Products
The reusable output of client work: mini-program source for guests who live in WeChat, brand systems that hold up across print and screen, and published skill packs. Useful when a project needs a component that already exists rather than a new one invented for it.
03 · Forward-deployed engineering
Embedded inside your operation rather than delivering from a distance — working in your repository, your dashboard, your data. This is how a small team ends up moving like a larger one: the bottleneck is removed where it actually is, not where a proposal guessed it was.
04 · AI applications
Applied narrowly and only where it saves real hours: comment and review monitoring, content pipelines that turn a property’s own material into publishable pages, and enquiry triage that sorts a week of messages before you read them. No AI for its own sake, and no AI anywhere near copy that goes out under your name without review.
05 · Growth systems
The machinery that finds the next client while the last project is being finished: an eight-source opportunity radar, qualification against the kind of work we are actually right for, and follow-up sequencing that respects the person on the other end. It is how this studio gets work, and it is available as a service.
The process, end to end
Scope, in plain numbers
| Service | Typical range | Typical duration |
|---|---|---|
| Single-property website | £6,000 – £12,000 | 5 – 8 weeks |
| Hospitality / estate with booking | £12,000 – £25,000 | 8 – 12 weeks |
| Rebuild of an existing site | £5,000 – £18,000 | 5 – 9 weeks |
| Forward-deployed engineering | Monthly engagement | Rolling |
| Support retainer | Monthly, rolling | Cancel with 30 days notice |
What we need from you
Timely decisions, the content and access listed in the proposal, and one named person who can approve work. Everything else — structure, copy editing, build, indexing, deployment — comes from this side.
What is not included, and why
A scope that names what it leaves out is more useful than one that implies everything. Three things sit outside a standard build, deliberately.
Copywriting at length: we write the structure and the argument, but the voice has to be yours, and a ghost-written tone of voice reads like one within a paragraph.
Advertising management: the site is the asset; what happens on paid channels is a different discipline and usually a different budget.
Hosting operations beyond the first year: we set it up in your name and hand it over. If you want us to keep running it, that is a maintenance arrangement, priced separately and cancellable.
How a project actually runs
Four phases, in this order, because doing them out of order is how projects fail.
First a week of questions: who the site is for, what they are trying to do, what currently stops them. No design happens in this week.
Then structure: a page list and a wireframe per page, reviewed on paper before anything is styled. Changing a wireframe takes an hour; changing a finished page takes a day.
Then build, with a staging link you can open at any point. No reveal-day surprises.
Then launch and handover — files, domain, analytics and documentation all in your name.
After launch
The site is yours on the day it goes live. Repository, hosting account, domain and analytics all sit in your name, and there is a written handover so the next person does not have to reverse-engineer it.
We stay involved only if you want us to: a maintenance arrangement covering updates, small changes and monitoring, or a call when something needs rebuilding. Neither is a condition of the build.
How much does a website cost?
Design and build for a hospitality site typically runs from £6,000 to £25,000. Multi-language estates, booking integrations and bespoke motion sit at the upper end; a focused single-property site sits near the lower. You get a fixed written number after a short conversation, and it does not change unless the scope does.
How long does it take?
Six to ten weeks for a typical site: about two weeks of direction and content, two to three of design, and the balance in build, indexing and QA. A fixed launch date can be worked backwards from, at the cost of some flexibility in the middle.
Do you only build websites?
Websites are the centre of it, but the reason clients stay is the layer after — the booking path, the content pipeline, the enquiry triage, the radar that finds the next market. Those are engineering problems with a design surface.
Can you take over an existing site?
Yes. Keeping what works and replacing the rest is normal. Existing URLs, metadata and structured data are carried over so a rebuild does not reset your search visibility.
Do you write the copy and shoot the photography?
We write and edit the copy as part of the design work. Photography is art-directed by us and shot by a trusted photographer, or worked from your existing library — whichever the place deserves.
What happens after launch?
Thirty days of fixes are included. Most clients then move to a monthly retainer covering hosting, updates, small design and content changes, and monitoring. You own the site either way.